Sundown Mountain Resort Raises Nearly $10k for United Way
Feb 25, 2026 Source: Katie Wiedemann
Mark Gordon, owner of Sundown Mountain Resort, has always believed the mountain is more than just a place to ski, it’s a place where generations of memories are made. He wanted to find a way to open that experience to more families while also giving back to the community that has supported Sundown for so many years. His vision was simple but powerful: make skiing and snowboarding more accessible, and use that opportunity to create meaningful change for neighbors who need it most.
On Friday, February 5, that vision became reality. The team at Sundown slashed lift ticket prices and removed one of the biggest barriers for first-time skiers and snowboarders by making equipment rental completely free. Behind every ticket purchased was an even greater purpose. Sundown committed to donating half of each ticket to United Way, turning a day on the slopes into an investment in the community.
From morning through the evening hours, hundreds of participants from across the tri-state area arrived—families helping children into their first pair of boots, teenagers laughing as they learned together, and longtime skiers sharing their love of the sport with friends. The hill was alive with energy, encouragement, and joy. Inside, the lodge was filled with warm conversations, full tables, and a shared sense that something special was happening.
By the end of the day, nearly $10,000 had been raised to help prevent and reduce poverty in our community. But the impact went far beyond the dollars. Because of Mark’s leadership and the generosity of the Sundown team, more people experienced the mountain, more families created lasting memories, and our community moved one step closer to ensuring everyone has the opportunity to thrive. It was a powerful reminder that when local businesses lead with heart, they don’t just open their doors, they open possibilities.
View press release from United Way.
FRIDAY, FEBRUARY 6, 2026
10am – 11pm
Where Winter Fun Meets Community Impact
Kick off an unforgettable winter weekend at Sundown Mountain with the United Way Olympic Kickoff, a high-energy community celebration that blends winter sports, live music, and Olympic spirit—all while raising critical funds and awareness for United Way of Greater Dubuque.
This special Friday event sets the tone for a themed weekend at Sundown, bringing our community together for friendly competition, après-ski fun, and a shared mission to support local programs that strengthen our region.
For one day only, guests can purchase a United Way Full Lift Ticket for $40, which includes free rentals if needed, with 50% of all lift ticket proceeds donated directly to United Way. Whether you’re skiing, riding, or just soaking up the atmosphere, your night on the mountain helps make a real local impact.
Throughout the evening, United Way volunteers will be on-site in the North Lodge to share information about their work in the community and to host fun fundraising activities, including a 50/50 raffle, shotski fundraising, and complimentary s’mores cups to keep the vibes cozy.
The celebration ramps up with live music from Tony Walker from 4:00–8:00 PM, followed by the Olympic Opening Ceremony broadcast beginning at 8:00 PM, creating a true kickoff party feel that carries into the night.
Whether you’re here for the skiing, the music, or the cause, the United Way Olympic Kickoff is your chance to celebrate winter, community, and giving—all in one place.